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Client Portfolio - Case Studies
Client:
Kaizen Property Management
Category:
SEO
Industry
Real Estate
Boosting Kaizen AMS’s Online Visibility
Challenge:
Kaizen AMS, a leading property management company, sought to improve their website’s visibility and attract more organic traffic in a competitive real estate market. They needed their target keywords to rank on the first page of search engine results to increase inquiries and leads.
Strategy:
SEO Audit and Analysis:
- Conducted a detailed audit of their website to identify technical SEO issues and areas for improvement.
- Researched and identified high-impact, relevant keywords tailored to the UAE’s property management sector.
On-Page Optimization:
- Optimized meta titles, descriptions, headers, and content for targeted keywords.
- Improved website speed, navigation, and mobile responsiveness for better user experience.
- Created SEO-friendly blog content focusing on property management insights and industry trends.
Off-Page SEO and Link Building:
- Developed a strong backlink profile through outreach to reputable industry websites and directories.
- Focused on local SEO strategies to target UAE-specific audiences.
Performance Tracking and Refinement:
- Monitored keyword rankings, traffic, and engagement metrics.
- Adjusted strategies monthly based on performance data for continuous improvement.
Results:
- First-Page Rankings: Key property management-related keywords ranked on the first page within 4 months.
- Increased Organic Traffic: 70% growth in organic website traffic during the campaign.
- Enhanced Lead Generation: A significant increase in inquiries and potential client leads from organic search.
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